How did Hazed/Hazel loves design come about? The Emporium? And all your other projects?
Honestly, out of boredom. My husband was working a lot of nights and I was spending a lot of time in the online world chalking up shopping points on the credit card, one day I happened across a blog I really enjoyed and decided to give it a go! Fortunately it helped saved the credit card from extinction - much to my husband's delight.
Hazel Loves Design first started life as a blog sharing fabulous images that I had discovered during my online journeys, when Pinterest came about I found that simply re-posting images was no longer a valid and current way of blogging and my following had dwindled. Which is how the evolution came about, I looked to develop the blog into a niche, firstly that came in the form of 'Hazed' my online magazine which is dedicated to New Zealand's indie design world, but then I decided to push it a little further and now the entire blog is focused on New Zealand's hidden talent. Then when that was working out I pushed it further again branching out to include The Emporium and starting a market 'Craft Love Festival'. Now I often am asked to collaborate on exciting projects, for example 'Pay It Forward' a co-operative store which just opened in my neighbourhood and I've also been involved with committee's instigating some of Canterbury's largest craft markets.
What are all your projects?
As of 'right now' I'm actually not working on all that much, it has been time to admit 'enough is enough'. However Hazel has worked on the following projects below making 2013 very BUSY!
The Emporium - http://hazel-loves-design.myshopify.com/
Blog - www.hazellovesdesign.com (keep an eye out for the five way files compiled by yours truly)
Facebook - www.facebook.com/hazellovesdesign
Hazed - www.issuu.com/hazedmagazine
Craft Love Festival - http://www.craftlovefestival.com/
And a little bit of 'Pay It Forward' - https://www.facebook.com/payitforwardmairehau although I helped this initiative come into inception now that it is up and running I've taken a small step away.
Plus working full time for Westpac and keeping my hands full with two year old Brooklyn.
Where do you find time to do all of this with a full time job as well? (Are you superhuman?!!)
Ha. If you had of asked me this question six weeks ago I would've said 'I've got an incredibly supportive family who empower me, and push me to achieve my dreams.' and while that is still very, very true, I'm feeling less romantic about it all, and a whole lot of exhausted. So my answer today is 'I don't', I am known to push myself to the point of absolute exhaustion and make myself sick as a result over the course of 2013. Some absolutely AMAZING things have been achieved by Hazel Loves Design and I couldn't be more thankful, but right now I'm feeling empowered by the motion of saying 'No', that less is definitely more. For 2014 I'll be focusing on doing a few things extraordinarily well and focusing less on the extra-curricular.
Where did the name come from?
A lack of imagination! I had been developing my own brand of clothes (terribly - I don't think I ever sold anything except to family) under the label 'Hazel Design', when I took to blogging that name was already taken so it grew to include the 'loves', anyone who knows me knows two things, everything I admire 'I love' and I have a tragic affinity with exclamation marks! As a side note 'Hazed' was named after I posted the question 'What would you call a magazine' on Facebook! I can't even take credit for it!
How long have you been writing for?
Only as long as I've been blogging, I don't think that I'm terribly good at it, but I enjoy it and find it therapeutic.
One of my dreams for Hazel Loves Design and Hazed is to develop a book about being and selling indie in New Zealand. Although that is an incredibly romantic notion that may never eventuate - although never say never - 2013 has taught me that.
Where does your inspiration come from?
I always feel most inspired at local craft markets. That is where you see the talent in the flesh, can touch, feel and smell the great products produced in the community for the community. In the online forum I have a couple of must visit websites and love the way that I have formed relationships and friendships with the talented lovelies behind them, Paper + Lace, Toodles Noodles and Sophie Slim are just a few of my favourites.
Paper + Lace - http://paperandlace.com/
Toodles Noodles - http://www.toodlesnoodles.co.nz/
Sophie Slim - www.sophieslim.co.nz
What do you love about what you do?
When I was little I'd often be seen chopping up Mum's magazines and making them into my own, playing my own little version of 'The Devil Meets Prada'. Here I am twenty five years later playing a similar adult version of that game. I never in a million years have thought that I'd be doing this, but it is something I enjoy, I love that I get to meet so many fabulous artisan's and designers who use their hands to create beautiful, beautiful things. And it is the polar opposite of my day job as a 'Professional banker'.
What's next for you?
Rest! Well almost, am working through the holidays with the day job! 2014 should bring an opportunity to just keep chugging along improving and developing the things that are already under way, I don't anticipate taking on anything new!
One HUGE goal I have to take on next is deciding if the time is right to start cutting back on my hours at the 'day job', then after that I'll be deciding if the time is right to take on a shared workspace - I get more done when I have to work away from home, at home I consistently make excuses and often don't start my day to 11am!
I love making a visual manifesto of my goals for the new year and this Pinterest Board does a great job of showing the world my goals for 2014 by sharing them with the world it definitely makes me more accountable for my targets for the year. (p.s. totes love this idea and am going to do the same!)
Happy Planning for your 2014 to be inspiring!